Pinehogs
The Pinehogs is a fictitious football team I created for a class project. Taking into consideration what would be needed to create a Visual Identity, Mascot and Content to carry the promotion and representation of an American Football team. This project displays skills like Art Direction, Project Management, Visual Branding, Photo Editing and Typography.
01 Problem
A new football-team needed a branding kit and visual identity that could transition across every category of visual advertising.
02 Solution
A football-team visual identity was created based on the North American Porcupine. Multiple applications demonstrate how the brand guidelines move from theory into real-world design situations.
03 Conclusion
The structured implementation of the visual identity demonstrates how potential design problems can be resolved beforehand thorough and proactive planning.
Brand Concept:
The brand takes heavy inspiration from the North American Porcupine. An animal with a short yet strong stature. It is known to have a survival rate well above the 90 percentile making it an effective and successful survivor. Taking into consideration the predators this little fella faces in the wild like Grizzly Bears, Cougars, Wolves and more. It is safe to say their "Defense" is close to impenetrable.
The creation of the brand looked at how a Porcupine could be a strong front man for a football team. What Iconography can be used to push this concept through so many designs and ideation phases and what type of tone would the Football team adapt for writing and copy. How would this brands Art Direction transition from different aspects of design. Thus the Vermont, Montpellier Pinehogs were created.
Deliverables
The deliverables began with a logo system, typefaces and expanded into an intricate visual identity that combined high resolution photo editing, iconography and Copy writing to carry the brand. Selecting images and profiles that show intensity.
Logo System
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut
labore et dolore magna aliqua.
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut
labore et dolore magna aliqua.
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut
labore et dolore magna aliqua.
consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut
labore et dolore magna aliqua.
Printed Material
What to Print? and Why?
A large aspect of determining what type of deliverables would be needed for a football team was discovered through moods boards, mind mapping and critical thinking. Asking myself what are common and uncommon objects that would remind someone of football? Taking a deeper look at daily objects that could incorporate the look and feel of the brand.
Determining what would be obvious pain points that a football team would encounter when expanding their brand. Beginning with the players equipment. I also wanted to look at common objects and see how design could be incorporated in them to continue carrying the look and feel of the teams new look. How could this tie to a new generation of not only graphics but also aesthetics and game attire.
Player Equipment
Merchandise
Stadium Signage
Collectibles
Website
The website took a traditional approach to web design. Beginning with research looking at unique ways a Football Teams can present themselves as an organization while striking critical points. Creating Wireframes and looking at the web architecture for common content which was then placed first while thinking of interesting and fun ways to give fans more and keep them engaged with their favorite team, players and coaches.
