Kansas City Art Institute
As the former Graphic Design Specialist working in the Marketing and Communications department I handle various projects for different departments. Projects ranged from digital to print. Depending on the requirements the KCAI brand was upheld unless a different direction was requested. A few skills used on a daily basis were typography, layout design, Illustration, prototyping, project management, image editing and assets management.
2025 Admission Suite
The 2025 Admission suite contains four deliverables which are a Poster, The Viewbook, Sketch book and Preview Book. These items are handed to potential students or accepted students. Creating an Art Direction that communicates both cohesive design and gives room for student work. Designing multiple grid systems and selecting typefaces that were flexible across multiple printed pieces.
National Portfolio Day 2025
Thinking about how to design a posters for the National Portfolio Day events in different cities while including a wide range of student work. Although the first art direction was selected I enjoyed creating this version because of the appearance of a gallery wall, the layout and lastly the division of events by color. Taking the time to hand select all work included based on medium, color and style.
Admission Posters
The admission posters is another piece of design that is sent out with the viewbook. Taking into consideration that we are communicating to incoming students I wanted to design something that would display the talent at KCAI white also giving a playful appearance. The goal was to create something memorable that students would want to keep.
KCAI Sweater Logo
The Sweater Logo design takes into consideration that lines are altered when weaving a pattern or design to create a sweater. Introducing famous artwork in 8 bit and color with very little resolution to communicate what work is being displayed. The design emphasizes the vast creative visions students have at KCAI.